NBA - TikTok XChallenge + Deep Fakes
To deepen engagement from viewers, I asked the question “How closely have you been watching?” We created a contest to test your level of fandom by showing clips from the games of the week but deep faking some of them with the wrong players making the play. If you picked the right ones and proved you were watching closely you won a chance to go to the games and points toward apparel.
The next challenge was to imitate the plays you saw. The ones who the community voted that did it best had a chance to sit courtside at MSG.
