Budweiser - Save the Road, Save the Beer
Budweiser social community team wanted an activation so I leveraged the trend of complaints about our failing infrastructure. I found out that a big problem in the mid-west is that truck deliveries actually get held up a lot or even stopped by bad roads and bridges. This simple idea empowered locals to upload pics to IG of potholes or other infrastructure problems that could hold up the Bud truck on their roads. And we rewarded them with free beer. Bud would then actually subsidize crews to go out and fix them.
